The Power of storytelling in the cocoa industry | Featuring Benjamin Setor (African Cocoa Stories)

In this powerful third episode of Autour du Cacao , we go beyond the chocolate bar to uncover the human stories behind the world’s favorite treat. We’re joined by Benjamin Setor , founder of African Cocoa Stories , a platform dedicated to amplifying the voices of cocoa farmers in Ghana and across Africa. From a personal curiosity to a full-fledged mission, Benjamin uses visual storytelling —photos, videos, and firsthand narratives—to connect consumers with the real people behind cocoa production. 🔍 In this episode, you’ll discover: How storytelling humanizes the cocoa supply chain The daily challenges faced by cocoa farmers—and how storytelling can drive change The potential for value addition beyond chocolate (like cocoa tea, oil, and cosmetics) Why infrastructure and investment are critical for rural farming communities The importance of co-creating stories with farmers , not just telling stories about them And a heartfelt message to young African creatives: your story matters This conversation is a must-listen for chocolate lovers, sustainability advocates, social entrepreneurs, and anyone who believes in the power of narrative to transform industries. 🎧 Listen on Spotify : Autour du Cacao Podcast 🌐 Visit our website : autourducacao.start.page 📩 Subscribe to our newsletter for updates, insights, and more stories from the cocoa world! 🔔 Don’t forget to like, comment, and subscribe for new episodes every week! #CocoaPodcast #ChocolateLovers #SustainableCocoa #FarmerVoices #GhanaCocoa #Storytelling #EthicalChocolate #AfricanInnovation #BenjaminSetor #AutourDuCacao